Gen-Z economics, from inside the generation.
Harsh writes GenZ Economics with Prof. Prasanna Tantri, his finance professor at the Indian School of Business, who also sits on the board of Power Finance Corporation as an independent director. It is a running body of work on India's transition decade, read through a Gen-Z lens: what this generation earns, owes, buys, believes and refuses to inherit.
He comes to the subject from inside the creator economy. At 98 Entertainment he managed a roster of 500+ creators and ran campaigns for 57 brands. At ISB his team was a national finalist in AB InBev's go-to-market challenge, on a $120M Gen-Z energy-drink brief; their deck argued for tier-2 nightclubs as the opening play.
On his desk now: the creator economy's pay gap, what Gen-Z refuses to buy, a documentary on influencer culture, and a founder's playbook.
Every campus panel on Gen Z has five people talking about the generation. Book one who can speak for it — with a professor checking the numbers.
From his speaker deck